Written by: Voss Graham

This book joins the authors two passions of college football and business to business selling. This comprehensive b2b sales book provides the answers to how to win in the game of sales.
When looking at college football teams you begin to see the same programs at the top every year. How does this happen? It is the program plus the players making the difference every year. So, the analogies were used in this book to connect the dots between the winning football programs and the winning sales teams. And, the results were the Three Games of Selling.
The three games show how to build your own winning sales program using these football analogies and strategies. The three games include the Inner Game of Selling - the winners edge or mindset can be developed if you know what to focus upon; the Active Game of Selling - where customer contact is the key to your success and four important keys are covered; and finally the Selling Game of Selling - shows how to establish strategies and techniques to win the big games of selling.
Use this book as your personal improvement guide to business to business selling and win more often - just like the major football programs do year in and year out.

Filed in: Sales