Written by: John Palumbo

Description: 

In just one decade, salespeople went from selling real estate at record-high prices to rock-bottom lows. The fact is that the strategies used at the top simply will not work at the bottom. In an ever-changing marketplace, sales professionals are in danger of losing sales and alienating potential buyers with untimely terminology and inapt information.

This book will sow you how to survive and thrive among the tremendous change affecting sales professionals. Understand how changes in the economy affect consumers' mindsets and buying behavior, and how you can adapt to those changes in order to maximize your profits, even at the market's lowest point.

Broken into three sections, the tom, middle, and bottom, this book will take you on a journey to closing more sales and earning more money. Gain fool-proof strategies for identifying where the market is, addressing customers' desires and concerns, and closing more sales at any stage of the market.

Comments:

"Just brilliant! Palumbo's new book is spot on! So much of what he brings in this revelation is a different take on the old systems and techniques that no longer work in any market as they have lost their punch and have our customers desensitized."
-- Bonnie Alfriend, Author, Secrets of the Superstars

"John Palumbo has written his best book to date, Selling at the Top, Middle, or Bottom of Any Market! Any new home salesperson, whether new to the industry or a seasoned veteran, will profit greatly from him insights. John lays out the professional plan - now all one has to do is master it!"
-- Tom Richey, President/CEO, Richey Resources Co.

"This is a gem of a book. It reads as something of a scorecard by which a new home sales professional can measure his/her efforts and effectiveness. Read it cover to cover to learn some really important concepts. Later, take it off the shelf for a "mental snack" when you need a boost. This book is fresh, fun, and highly applicable."
-- Jeff Shore, Author, The 4:2 Formula

Filed in: Sales